ROLE: ART DIRECTOR | DESIGNER
AGENCY: WIEDEN + KENNEDY
DIRECTOR: MARK ZIBERT
CLIENT: NIKE
To launch Nike’s first ever winter campaign for the Russian market, we doffed our woolly hats to the athletes who defy the elements,
throw snowballs in the face of common sense, and turn the white of winter into a canvas of sport. The athletes who ‘Play Russian.’
![](https://cdn.myportfolio.com/fda699a2-e0f1-4ca4-b4dc-cfe32bbb9426/82d60c7a-1564-4a52-8bf7-896b8d1cc1fd_rw_1920.png?h=65ba055da6ac31ef2180c22bb63e55ee)
![](https://cdn.myportfolio.com/fda699a2-e0f1-4ca4-b4dc-cfe32bbb9426/694bec81-f1a5-415a-853c-43be4efaf973_rw_1920.png?h=6138e1c8a80f2542df6f5add0f9da236)
![](https://cdn.myportfolio.com/fda699a2-e0f1-4ca4-b4dc-cfe32bbb9426/7f17e158-9cf1-429d-8f2c-c9da3409724d_rw_1920.png?h=e8007cc0fab2b2f4c6d10fb5019234cd)
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PRINT CAMPAIGN
![](https://cdn.myportfolio.com/fda699a2-e0f1-4ca4-b4dc-cfe32bbb9426/58b8a249-7767-4b8f-8cae-ed79b9923101_rw_1920.jpg?h=25372643355e903523f2bbac98be2640)
![](https://cdn.myportfolio.com/fda699a2-e0f1-4ca4-b4dc-cfe32bbb9426/75296292-b9d5-42f9-a439-4b5a8ace3bd4_rw_1920.jpg?h=08e7f3e27d548e175b1553b21fc3836f)
![](https://cdn.myportfolio.com/fda699a2-e0f1-4ca4-b4dc-cfe32bbb9426/e92a28f7-a5f9-4c38-abd2-b3018077e785_rw_1920.jpg?h=0cda87e24b0de323d243472386d2d59e)
![](https://cdn.myportfolio.com/fda699a2-e0f1-4ca4-b4dc-cfe32bbb9426/d5b22d3d-c608-4210-9a3c-d1786973aebb_rw_1200.jpg?h=fdc98dced6bb3bb2b0e3b34d730b362a)
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RETAIL
![](https://cdn.myportfolio.com/fda699a2-e0f1-4ca4-b4dc-cfe32bbb9426/57a8c8be-4473-4fcc-8598-c8a67cd398bd_rw_1920.png?h=da2fa796516f8d1be6a38f0c8480d3e4)
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SOCIAL ACTIVATION / EVENTS
![](https://cdn.myportfolio.com/fda699a2-e0f1-4ca4-b4dc-cfe32bbb9426/9f07ca78-b26d-4c7e-9057-5925a35b437f_rw_1200.png?h=9f1e700d45668ca5c89c975e57635542)
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![](https://cdn.myportfolio.com/fda699a2-e0f1-4ca4-b4dc-cfe32bbb9426/eaf0f8f4-eab9-43ea-b7e4-bb1d569af0ca_rw_1200.png?h=808dc03b143950ab58b01d22be1332bc)
![](https://cdn.myportfolio.com/fda699a2-e0f1-4ca4-b4dc-cfe32bbb9426/37bfc934-8c5d-4a78-9141-95c4aa4829aa_rw_1200.png?h=a077a70057c18dfec25c3be9037f4b7f)
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![](https://cdn.myportfolio.com/fda699a2-e0f1-4ca4-b4dc-cfe32bbb9426/0f035f2c-d0a9-4c5e-95aa-5fcb122dc310_rw_1200.png?h=9a7ea6c745242052e549257f7963cf7b)
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WEBSITE ACTIVATION
![](https://cdn.myportfolio.com/fda699a2-e0f1-4ca4-b4dc-cfe32bbb9426/d7d3bf4e-5046-4c05-8b33-ac58ed0214c1_rw_1920.png?h=deb6978a4da740bfd4fcc4bbb103e30a)
![](https://cdn.myportfolio.com/fda699a2-e0f1-4ca4-b4dc-cfe32bbb9426/7f415e78-162a-4e29-b3f2-86d7c6477ee3_rw_1920.jpg?h=1fcf0ffb614faed13cfd2e88da368d6b)
![](https://cdn.myportfolio.com/fda699a2-e0f1-4ca4-b4dc-cfe32bbb9426/aede44a8-aaba-4e90-be8a-cd010fe057ba_rw_1920.jpg?h=4fc87c026b4daf5dbaab18960f15f6a8)
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