corona

SHIRT PARADISE

ROLE: ART  DIRECTOR | DESIGNER | ILLUSTRATOR
AGENCY: WIEDEN + KENNEDY AMSTERDAM 
CLIENT: CORONA 
Just in time for summer, we subverted that classic symbol of paradise, the Hawaiian shirt. Are we called The Paradise? I've designed a shirt together with Adolfo Correa to mimic the actual state of heaven with a pattern that looks idyllic from a distance, but on closer inspection reveals plastic waste everywhere. The shirt is also made of recyclable plastic removed from the ocean. We also hijacked the WSL Bali pro logo to Bali protected during world surf competition and took the capitals cities with stunt ambients to generate awareness about the ocean's week.
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